Established 1976 - Kelowna, B.C.

Fashion Foundations

A superb selection of bras and lingerie

Fashion Foundations

Established 1976 - Kelowna, B.C.

A superb selection of bras and lingerie

New hours! We are doing fittings by appointment at this time – please call or e-mail. As we are working with reduced staff to help maintain social distancing at this time, we are closed both Sunday & Monday for the foreseeable future.

Thank-you!
– Susan and the staff at Fashion Foundations


At Fashion Foundations, Our Business Is Uplifting!

How does your bra fit?

That may seem like a personal question, but if you answered anything but “great”, you need to visit the girls at Fashion Foundations.

At Fashion Foundations, we specialize in bra fittings. Over the years, we have discovered that many women are wearing the wrong fitting bra. Most women don’t even know it. A proper fitting bra could be a life-changer for your daily comfort and sports activities. You’ll not only feel great, you’ll also feel more confident.

Fashion Foundations also specializes in post-mastectomy services, prostheses, bras and swimwear.
Certified fitters and registered with BC Pharmacare.

The Best in Bras!

The Best in Lingerie and Sleepwear !

The Best in Swimwear !

The Best in Post-Mastectomy !

About Us

Forty-four years later, we are now seeing the 4th generation of customer shop at our store! From Mom’s modest home-based business, we are now a thriving 2000sq/ft lingerie boutique centrally located in Kelowna’s Spall Plaza. Starting with one bra style available in 200 sizes, we could now have over 200 styles (we must count one day). We carry a full range of sizes from petite to plus in style choices for all ages and needs.

From a one-woman business, we have grown to a staff of seven trained bra fitters who are here to help you find the right choice. We are also recognized for our Post-Mastectomy services offering breast forms and enhancers, pocketed bras, sports bras and pocketed swimsuits. We have three certified fitters to help you find the most comfortable fit after surgery.

We are registered with BC Fair Pharmacare and can help explain any cost concerns you may have.

We are proud to have been honoured in 2019 with two local awards! We were one of the “Best 40 Over 40” from the Kelowna Chamber of Commerce, and we were also voted the BEST BOUTIQUE by readers of the Kelowna Daily Courier!

We invite you to visit! You’ll see why we say, “Our Business is Uplifting!”

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